- info@zealdesign.de
- +49-91147737213
- DE-90403 Nürnberg, Germany
Zeal International UG stands as a leading force in exhibition design and construction, delivering exceptional brand experiences at premier international trade shows. The company excels in creating innovative exhibition solutions, strategic space utilization, and comprehensive project execution for clients across diverse industries seeking to make powerful impressions at global trade fairs.
Request A Quote
Zeal International UG was tasked with creating a show-stopping presence at INTERPACK 2023, the world's leading trade fair for packaging and related process industries in Düsseldorf. The challenge was to leverage the generous 126.5 square meter space to maximum advantage while competing against industry giants and innovative newcomers from around the globe. The client required a sophisticated exhibition environment that would not only showcase their capabilities but also serve as a dynamic business hub throughout the event. With INTERPACK being a highly technical fair where decision-makers from major corporations scout for cutting-edge solutions, the pressure was immense to create something that would capture attention, communicate expertise, and facilitate serious business conversations that could lead to substantial partnerships and contracts.
Our design team crafted an impressive exhibition masterpiece that transformed the 126.5 square meter space into a compelling brand destination. We developed a multi-zone concept that intelligently separated product demonstration areas, interactive displays, and premium meeting spaces while maintaining visual cohesion throughout the stand. The design incorporated state-of-the-art technology integration, dynamic lighting systems, and carefully curated product showcases that told a powerful brand story. We created several "wow moments" strategically positioned to draw visitors deeper into the exhibition space, including an impressive central feature that served as both a focal point and conversation starter. The layout facilitated natural visitor flow while providing multiple touchpoints for engagement, ensuring that every guest experienced the full range of offerings in a logical and impactful sequence.
The INTERPACK 2023 project delivered outstanding results that positioned our client as a major player in their industry sector. The expertly designed stand attracted a constant stream of high-caliber visitors, generating significantly more qualified leads compared to previous trade fair participations. The spacious and well-planned meeting areas hosted back-to-back appointments with international prospects, distributors, and potential strategic partners throughout the exhibition period. The professional environment created the perfect setting for in-depth technical discussions and product demonstrations that impressed even the most discerning industry professionals. The client secured multiple preliminary agreements during the fair and established valuable relationships that continued to yield business opportunities months after the event concluded. The project successfully enhanced brand recognition and credibility within the competitive packaging industry landscape.
