What to Expect in 2027 Edition

Spielwarenmesse 2027 will continue to be a major international platform for:
✔ Product launches from leading industry brands
✔ Extensive networking between toy manufacturers, buyers & distributors
✔ Trend insights into toys, games, digital & educational products
✔ A showcase of global innovation in play products and licensing opportunities

Many exhibitors from previous editions have already expressed intentions to return and take advantage of the fair’s global reach and industry influence.

Spielwarenmesse 2027 – International Toy Fair in Nuremberg

Spielwarenmesse 2027 will take place from 2 to 6 February 2027 at the Messezentrum Nürnberg in Germany. Recognized as the world’s largest and most influential B2B trade fair for toys, games, hobbies, and child-related products, this event brings together leading manufacturers, buyers, and industry professionals from across the globe.

In its 75th edition (January 2026), the fair attracted over 2,300 exhibitors from nearly 70 countries and close to 59,000 trade visitors from more than 120 nations, validating its status as the must-attend event for the toy industry. The 2025 edition also saw high engagement with 2,362 exhibitors and 57,500 visitors, showcasing innovative products and trendsetting ideas.

Exhibiting at Spielwarenmesse 2027 offers unmatched opportunities to expand your brand presence, engage with decision makers, and tap into new markets. Whether you’re launching new products, exploring distributors, or building long-term partnerships, Spielwarenmesse remains the key platform to accelerate your business growth.